Elan Red taps Leo Da Silva, Temidayo Sanusi and Cynthia Lawrence Red Line debut campaign.
Elan Red launched the in-house brand (Red Line) at their summer party over the weekend where a lot of style influencers turned out in their best summer looks.
The concession store houses some of the biggest breakthrough Nigerian designers but it’s the first time it would be launching its fully owned in-house fashion and lifestyle label. In the past, the brand collaborated with Ifeanyi Nwune for a menswear line.
Fashion entrepreneur and fashion & media mogul; Lara Cole and Sharon Ojong collaborated on the collection that has since been launched in store.
Looks from collection
“Having built a portfolio of housing and launching some of the biggest breakthrough Nigerian designers, Elanred Store is finally launching its first in-house fashion and lifestyle label, RED LINE.
Introducing our own in-house line has always been part and parcel of Elanred since day one. We’ve always wanted to create a range that combined high-end fit and finish at a very accessible price point, aimed at serving younger men and women.
The beach inspired debut collection features colourful prints, spotted patterns like the timeless polka dot prints in breezy shapes and cuts perfect for summer” Sharon Ojong notes.
The campaign features BBNaija star Leo Da Silva, Temidayo Sanusi and Cynthia Lawrence. The pieces are available at Elan Red Store B5, Block 20, Greenville Mall, Admiralty Way, Lekki Phase 1, Lagos.
Creative Direction & Styling: @SharonOjong
Art Direction & Photography: @iamDanielObasi
Models: @SirLeoBDasilva @Global_Addict & @Temidayo_Sanusi at #FEWModels
Styling Assistants: @Dike_x and @Thesisikiks