For eleven years, Beth Models has been successfully discovering and spurring the best of homegrown talents in the Nigerian modelling ecosystem and last weekend, they hosted the 12th edition of the prestigious Aquafina Elite Model Look East and West Africa.
The competition, originally limited to Nigeria, expanded into East and West Africa this year for its 12th edition. This grand production hosted the biggest players in the modelling, fashion and beauty industry to a beautiful night of glamour. Watching the beautiful boys and girls in all their glory, competing for victory was pure delight.
As mentioned earlier, the show which held at the Eko Hotels and Suites is the best edition yet. With a more impressive quality of event and expanded runway, the brand marked 12 years of consistency, life-changing impact and making dreams of young fashion and beauty enthusiasts come true. Out of over 1000 contestants from Nigeria, Ethiopia, Senegal, Ghana, Congo, Rwanda, Kenya and Nigeria; 11 boys and 15 girls made the cut into the final night.
The night was sponsored by Aquafina and Moët & Chandon and it featured music performances, fashion showcase (of course) and the final showdown.
EMLEWA 2019 enlisted top-notch individuals as judges including the founder of Jewel by Lisa, Lisa Folawiyo; Head scout of Elite Model Management, Sandy Lowe; Stylist, Tosin Ogundadegbe; Founder/CEO of Glam Networks, Bola Balogun; Photographer, Kelechi Amadi Obi and Founder, Lagos Fashion Week, Omoyemi Akerele just so that the right candidates are duly rewarded.
After showing their prowess in the knowledge of and adaptability to industry trends, photogenic qualities, pleasant personalities and natural confident skin and beauty; 16-year-olds; Ghanaian Zarad Afia Tashana and Burundian Cubahiro Jordy Jeff emerged winners of the glorious night.
Congratulations and good luck to them as they go on to compete at the world finals at the Elite Model Look World in Europe. EMLEWA 2019 was definitely one for the books!