Ever since Big Brother Naija 2018, Ifu Ennada has been one consistent woman that has bloomed against all odds. And her hair? Still fab.
She’s easily seen as a natural hair queen regardless of the competitiveness in the industry. To keep natural hair lush and healthy is no mean feat.
Iheme Faith Uloma aka Ifu Ennada is proof that consistency works!
Her BeautIFU Ennada hair care line received an award as “Fast Rising Beauty Entrepreneur of The Year” from the Lagos beauty summit in October 2018. This has paved way for brand/product expansion and so far, the BeautIFU Ennada hair care line is doing amazing.
Her brand wouldn’t have gained recognition without the work and effort she invested into it. And being a natural queen herself, she regularly shares videos on how to care for natural hair with her natural hair products. She also shares tips on how to style natural hair for those who are always in a dilemma.
With testimonies from other celebrity “natural hair queens” like herself, her brand has been able to travel far and wide.
Ifu Ennada has taught us to turn our passion into profit and do whatever it takes to develop and nurture your brand. She’s not the only natural hair mogul in the industry. But the fact that she stuck with it makes her a force to reckon with.
She’s also an actress as well as fashion influencer. Her clothing line “Beautiful by DnD” is also thriving beautifully.
Featured Image via Instagram/@ifuennada